Defining Content Management

Content Marketing is designed to engage your audience in interesting content and divert their attention from the priority focus of your company’s performance. You need content marketing to create a brand rather than just be a company that offers a service.

Your Content Marketing Strategy

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How to Develop Content Marketing

Content Marketing can relate to any and all of these listed items

  • Audience Engagement
  • Search Engine Optimization
  • Brand Salience
  • Brand Performance
  • Brand Imagery
  • Brand Judgment
  • Brand Feelings
  • Brand Resonance
  • Customer Acquisition
  • Customer Retention
  • Lead Generation
  • Website Traffic

Content Marketing strategies can be as simplistic or complex as your company needs them to be. The import thing to note is that you need to have a plan.

Look for content in Social Media, Blogs, e publications, ebooks, etc.

Develop A Plan

  • Identify your short-term and long-term business and marketing objectives.
  • Develop a budget approximately 2% – 5% of your annual revenue goal
  • Identify your target audience(s) and know where to find them

Build a Content Bank

We find that it’s not just about what you say but also the way you say it. Your content must be assembled in a way that your audience can relate and enjoy the experience of learning. Take the time to develop your own content in a way that will allow you to engage your customer and keep them interested. These slight differences are what separates a good brand from an Industry Leading Brand.

Look for content in Social Media, Blogs, e publications, ebooks, etc. Brand. Market. Build Brand. Market. Build