Content Marketing is designed to engage your audience in interesting content and divert their attention from the priority focus of your company’s performance. You need content marketing to create a brand rather than just be a company that offers a service.

Your Content Marketing Strategy

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How to Develop Content Marketing

Content Marketing can relate to any and all of these listed items

  • Audience Engagement
  • Search Engine Optimization
  • Brand Salience
  • Brand Performance
  • Brand Imagery
  • Brand Judgment
  • Brand Feelings
  • Brand Resonance
  • Customer Acquisition
  • Customer Retention
  • Lead Generation
  • Website Traffic

Content Marketing strategies can be as simplistic or complex as your company needs them to be. The import thing to note is that you need to have a plan.

Look for content in Social Media, Blogs, e publications, ebooks, etc.

Develop A Plan

  • Identify your short-term and long-term business and marketing objectives.
  • Develop a budget approximately 2% – 5% of your annual revenue goal
  • Identify your target audience(s) and know where to find them

Build a Content Bank

We find that it’s not just about what you say but also the way you say it. Your content must be assembled in a way that your audience can relate and enjoy the experience of learning. Take the time to develop your own content in a way that will allow you to engage your customer and keep them interested. These slight differences are what separates a good brand from an Industry Leading Brand.

Look for content in Social Media, Blogs, e publications, ebooks, etc. Brand. Market. Build Brand. Market. Build